Sunday, November 18, 2012

Aunt Anne's Place Frequently Asked Questions (FAQ)

Assignment: Create an interactive FAQ help page for an entity of your choosing.

Welcome to Aunt Anne's Place! We know you have many other dining options to choose from, so we are thrilled you want to join us for dinner. 

We are a neighborhood restaurant using locally grown ingredients to provide delicious American food at reasonable prices. We serve dinner six nights a week beginning at 5 p.m.

Where is Aunt Anne’s Place located?

Aunt Anne’s Place can be found at 315 Hargett St., near the intersection of Harrington St. in the heart of downtown Raleigh's warehouse district. Click here for a map and directions. Feel free to call if you are having problems finding us, (919)321-5224. 

Is there parking available?

We have some parking available at the restaurant. Downtown Raleigh offers plenty of public parking options

Do you need reservations?

Reservations are not required; however for large parties, special occasions or to sit at the Chef’s Table, we recommend you reserve your table ahead of time. 

Do you offer takeout and/or delivery?

Most menu items are available for takeout. Orders can be placed over the phone, through our mobile app, or with the hostess. Unfortunately delivery is not an option at this time. 

Can you recommend other activities nearby?

Just blocks from the Convention Center, Glenwood South and Fayetteville Street, Downtown Raleigh’s Warehouse District is home to a variety of museums, retail shops, bars, and clubs. 

Do you have a dress code?

AAP is a neighborhood restaurant serving students, families and professionals. We want you to feel like AAP is your home away from home, so you may dress as nice or casual as you like. 

Do you accept credit cards?

AAP takes cash, MC, Visa and AMEX 

Do you offer gift cards?

You can purchase gift cards for AAP in $10 increments onsite during business hours, or anytime online

Do you sell alcohol?

Aunt Anne’s Place does not have a liquor license and as such cannot sell alcohol. However, we do have a Brown Bagging Permit and invite our guests to bring their own wine or beer to enjoy with your meal. We have a cooler dedicated for this purpose and our servers will happily pour your offerings as part of your meal service. 

Can I work at Aunt Anne’s Place?

We are always looking for new neighborhood talent, including budding cooks, wait staff, and artists. We offer a safe and nurturing work environment, better than average pay and benefits. Our dedication to providing delicious and locally sourced food is matched only by our commitment to our neighborhood. Interested in joining the AAP family? Apply here. 

If you have any questions not answered here, please contact our chef/owner, Anne Sutton, (919)321-5224, 

Sunday, November 11, 2012

Not Your Father's School

Duke School’s project-based approach creates bold, critical thinkers who love to learn

Word cloud created from Dave Michelman’s blog, Michelman’s Musings

Duke School serves as a leading educational institution both within Durham, N.C., and the wider educational community. Its teaching methods continue as a model for both public and other independent schools, and its unique child-centered, project-based curriculum continues to adapt to serve a variety of learning styles. 

The school has made a particular contribution to the Durham community by producing outstanding students who are independent learners, thinkers, and decision makers - helping to create a better future both for Durham and communities beyond Durham. 

The school also continues to raise consciousness about education in the Durham community and provides the expertise of its extraordinary teachers for other local schools. 

As a historic laboratory school for Duke University, Duke School maintains a longstanding goal to reach out to other educators, both local and national. Several faculty members present at conferences and some have served as consultants and published articles. 

In an effort to broaden outreach—and to further their role as a national model of integrated learning—DS actively seeks ways to share resources with other educators or interested parties. Its mission is to help children become confident, independent learners who solve real-life problems, work cooperatively with others and develop their personal talents, character and ambitions. 

“The most significant impacts for Durham are student involvement in community service, including last year’s redesign of Cornwallis Park, providing education alternatives to professionals moving into town, and partnering with other schools to help them understand our project based approach,“ said Dave Michelman, head of school. 

Connecting through community service

Beyond connecting classroom experience with real world experience, service learning at Duke School:

  • Fosters an ongoing commitment to outreach and service in the local community 
  • Provides opportunities for students to experience different types of community service 
  • Helps students gain a deeper understanding of their interests, talents, and skills 
  • Deepens every student's commitment to the global community 
  • Enhances students’ understanding of the ways community systems work, empowering them to act as advocates

Click here to watch them in action

D.S. fifth-graders partnered with the Duke Lemur Center located across Erwin Road from the Duke School campus. The fifth grade classes planted fruiting trees and bushes, and will hopefully produce a steady supply of fresh, organic fruit to supplement the lemurs’ everyday diet.            

As this particular class of Duke Schoolers moves on, subsequent classes will pick up the responsibilities of plant care and harvesting.

Josh Leffler, a fifth-grader at Duke School, talks about volunteerism in his A Kid’s View blog,

“I would say that there are two rewards. Of course it feels good, but it could change lives of people! Whether you're delivering food to underprivileged families, or teaching kids how to read, it can change their lives.”

More important than a grade

One thing that sets Duke School apart is the way the school assesses a student’s success or failure; DS does not give grades to its students nor does it conduct end-of-grade testing. Which begs the question how does Duke School measure student success? 

According to Michelman, “Student assessment is a critical part of any educational program, and a good program will have multiple ways of assessing student progress. 

Steve Waterman, a fourth-grade teacher at DS added, “In a program like Duke School’s, which is based on best practices, assessment determines what we do each and every day in our classrooms and helps us evaluate the effectiveness of our educational program.” Appropriate assessment practices include: 

  • Identify a student’s knowledge, skills, and interests. 
  • Inform the goals we set with students. 
  • Help chart student progress toward specific learning goals. 
  • Provide data to assist in program evaluation.

Learners for life

As a school that extends from preschool to eighth grade, Duke School offers an unmatched academic and social foundation in which one year builds upon the next. Eighth graders lead, role model, and contribute to the community in ways that empower each of them. Project work starts as early as preschool and grows more sophisticated each year. Per Michelman, “our small class sizes allow teachers to form close relationships with students and families—and to tailor instruction to the needs and interests of the individual. Best of all about Duke School, our students and families become part of a tight-knit community built around a shared love of learning. And that shared love of learning stays with our students for life.


For More Information on Duke School

Duke School website,

Related Links

Target Publication

Durham Herald Sun, or other local media outlet

Interview Questions:

Dave Michelman, head of school:

  • You have your law degree, what drew you to education, and more specifically Duke School?
  • Of all the changes you’ve implemented at Duke School, which one are you most proud of?
  • What do you believe Durham’s public schools can learn from Duke School’s approach to learning and the success of DS graduates?
  • What’s next for Duke School? If you could make any change at Duke School, what would it be?
  • Aside from creating bold thinkers, what is the most significant impact of Duke School on the city of Durham? Explain. 

Steve Waterman, fourth-grade teacher:

  • What is the best and worst thing about teaching at Duke School? 
  • Why is the assessment method of DS a better indicator of progress than end of grade testing? 
  • Why are you teaching at Duke School rather than at a public school or more traditional private school? 
  • How have you benefitted from Duke School’s commitment to professional development? What is your most memorable experience? 

Nicole Thompson, director of admissions

  • What is the difference between Duke School and other independent schools?
  • What is the most common question you get from prospective parents?
  • How does Duke School combat the idea that private schools are elitist?
  • Please describe how Duke School impacts the local community? 

I also attempted to contact a Duke School parent, Kelly Burling but she simply couldn’t find time to talk to me before the deadline and two other DS teachers, Geoff Berry (fourth-grade) and Debbie Marshall (kindergarten). I wanted to interview a local high school teacher but don’t have any contacts to exploit there and I ran out of time.

Additional Story Elements:

If possible, I would add:

  • Glossary that could provide definitions of project based learning and best practices for assessment
  • Possibly even a FAQ section that could include a chart explaining the options and differences among local independent schools and Durham Public Schools, as well as a comparison of project based learning vs. standard methodology
  • Could also include a sidebar feature on a DS alumnus and possibly success metrics of DS graduates 
  • Comments section for reader’s feedback 
  • Q&A feature with a community leader who can speak to how Duke School has helped the community 
  • A slideshow of a service project

Sunday, October 28, 2012

Digital Publication Guidelines for the Goldsboro News-Argus

Assignment 1: You have been appointed the public editor or ombudsman for a news organization online. It’s your job to draft a policy covering changes to articles published online, including corrections and clarifications. How will these be handled? What will be communicated to site visitors? 

Note: For the purpose of this assignment, I am acting as public editor of The Goldsboro News-Argus online.

The Goldsboro News-Argus Corrections Policy

The News-Argus is primarily focused on providing our readers with accurate and fair reports of news and information. While we work hard to get it right the first time, we realize that errors, inaccuracies and omissions will occur from time to time.

  • The News-Argus corrects all errors of substance and clarifies information in news stories that was misleading or unbalanced. In our printed edition, corrections or clarifications typically appear on the front page of the section in which the error appeared. They will always appear in the online version of the content. 
  • Misreported facts, misspellings, omissions and any other clarifications or errors will be included within the article. The context of the correction will be provided along with the correction. 
  • Errors reported within headlines, captions, photo text and other supportive details will be corrected promptly and with a parenthetical account of the original text. 
  • In addition to the corrections made directly to articles, headlines, captions, etc., a full list of all corrections and clarifications with original and revised dates can be found under Corrections tab in the global navigation of This page makes it easy for readers to find revised information. Corrections will be archived here for 30 days. 
  • If you believe a correction or clarification is needed for an item published by the Goldsboro New-Argus, please email the public editor at


Assignment 2: As an adjunct to No. 1, draft a policy covering how crowdsourced content should be attributed.

Community Guidelines for

The News-Argus relies heavily upon the general public’s contribution and participation in gathering and dissemination of emerging local news stories. We encourage you to submit stories, topics, breaking news information and other suggestions to us through the tab titled Reader Reports located on our Home page. We ask the following guidelines be followed when submitting information to News-Argus’ Reader Reports site:

  • Those submitting photos, videos, news and other information to are required to provide their name, phone number and email address when making these contributions. Contributors will receive a byline on their reports, but in order to protect their privacy we will not list email addresses or phone numbers. 
  • News-Argus staff will research and fact-check names and other essential information accompanying submitted stories and any errors, clarifications or omissions will be corrected and noted as updates. 
  • Reader reports that we publish will include a comment section to facilitate feedback and interaction with our readers. Our staff will monitor this content and we reserve the right to edit or remove content, as deemed necessary. 
  • Reader journalists agree not to upload or post any content that violates or infringes in any way upon the rights of others, including any statements which may defame, harass, stalk or threaten others. 
  • Stories, articles and information contributed and published by reader journalists should be cited appropriately when being referenced or disseminated by visitors of the news site. The reader journalist’s name should be cited as the author and a link to the original story on should be included with the reference. 


Assignment 3: You did such a great job as public editor, your news organization has named you chief digital officer. It’s now up to you to hire a vice president of social media. Write the job description.

VP, Social Media Job Description

The Goldsboro News-Argus seeks a Vice President of Social Media to lead our digital team and strategy. Reporting to the Publisher of the News-Argus, the VP of Social Media will be responsible for:

  • Responsible for overseeing all aspects of social media services. 
  • Oversee development of strategic online strategies, social media analytics/insights, campaign plans and reporting to meet business objectives, achieve desired KPIs and executed within budget and desired timeline. 
  • Experience in managing projects, in-house team and 3rd party/vendors in developing sites, apps and content relevant for social media and websites. 
  • Manage, mentor and develop social media team and other digital staff. 
  • Oversee the maintenance of internal database, documentation, reporting, templates and presentations. 
  • Track competitive intelligence, deliver competitive analysis and identify trends.
  • Maintain team knowledge of key social media, relevant tools, best practices and emerging trends, including: 
    • Online PR/Blogger activations and campaigns 
    • Key Platforms (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) 
    • Social Media Management tools (Vitrue, Buddy Media, etc.) 
    • Social media monitoring, analytics and measurement tools (Visible Technologies, Radian6, Sysomos etc.) 

The ideal candidate will have the following skills and experience: 
  • 10 years of total work experience with a majority of such experience at an integrated marketing, PR, digital or social media agency with proven track record of leading clients
  • Prior experience in traditional advertising is also helpful. 
  • 5-7 years of experience managing or executing brand strategies and campaigns in social media 
  • Excellent written and oral communications skills 
  • Dynamic, strategic and culturally aware with the vision to lead the News-Argus into the future of journalism

Sunday, October 14, 2012

Recap: Live Blog of Vice Presidential Debate

Thank you for following my live blog of Thursday’s Vice Presidential Debate between incumbent, Joe Biden and challenger, Paul Ryan. The event was held at Centre College in Danville, KY and was moderated by ABC News correspondent, Martha Raddatz.  

Covering both foreign and domestic policy and consisting of 9 segments, 2 minutes each, this debate had the potential to stall or accelerate Mitt Romney’s momentum after winning the first debate. And since this debate was between the candidates’s pit bulls it was also expected to be more combative than last week’s face off between President Obama and Republican candidate, Mitt Romney.

Given that this was my first live blog event, I made my share of mistakes. My first mistake was deciding at the last minute to use the CoverItLive software; the result of which was a slow start to my blog event and my inability to include the full introduction I had prepared before the event. Here are a couple of the items I had intended to include:

1.       Head shots of the candidates:

Another mistake was that I got so caught up in the event that I allowed my personal political bias to seep into my blogging of the debate. Not overly professional, to say the least. 

Live and learn. 

Now for a few key takeaways from the debate:

Biden turned in a dominant performance.
Most of the political pundits called the debate a draw or gave Biden a slight edge. I disagree. I believe Biden dominated the debate from the beginning. Clearly a primary objective for Biden was to counteract the weak impression that President Obama gave in the first debate, and he definitely did that in a number of ways:

  1. Biden spoke from his heart.  Calculated or not, Biden’s display of anger beginning about halfway through gave his performance an authenticity that Ryan’s lacked.  We saw real emotion from Biden, in both words and body language.  And that makes him feel real to voters.
  2. Ryan’s calculated, buttoned-down performance not as effective.  Because we got no similar display of emotion from Ryan, he came across as a robot with no skin in the game.  So we don’t know that we can trust him.  Trust and credibility are the two qualities audiences look for from debates like this.
  3. Biden’s facial antics risked sabotaging the rest of his performance.  Biden’s grinning, moaning, and eye-rolling risked looking childish and unfair to his opponent.  See a video of his facial antics here on YouTube. Had he continued throughout the debate, all the rest of his advantages would have been nullified.  But fortunately for the Democrats, when Biden started to get angry, he focused, and cut back on the distracting antics. 

Martha Raddatz was solid
Moderating a rhetorical fistfight is no easy task.  Raddatz did well to try to give both candidates equal time, keep them on the question asked and insert her own expertise — particularly on foreign policy — when it was necessary and appropriate. This was a job well done under remarkably difficult circumstances.

The 47 percent comment made an appearance; Big Bird didn’t
Biden was not only more alert than Obama was; he also remembered to use the lines he was prepped with. Raddatz never asked about the secretly-recorded fundraiser at which Romney talked about “47 percent” of Americans who consider themselves victims.

Political junkies and party faithful won and undecided voters lost.
If you came into this debate hoping to find a civil discussion of the issues and the differences between the two candidates, you were likely disappointed. The bulk of the debate was Biden and Ryan slamming one another for not telling the truth or being misinformed. This constant bickering is part of what independents don’t like about party politics. It’s easy to imagine they turned off the debate early— if they were watching it at all.

Sunday, October 7, 2012

Aunt Anne’s Place Coming to Downtown Raleigh’s Warehouse District

Assignment: Write a social media press release.

Note: For the purposes of this exercise, I co-opted some photos and other images from the Web to lend a more realistic look to the interactive press release for my fictional restaurant opening.
Aunt Anne’s Place Coming to Downtown Raleigh’s Warehouse District

After Several Delays, the Long-Awaited Neighborhood Joint Will Open Its Doors on October 16.

For release: Oct. 12, 2011
The long wait will finally come to an end this week and Aunt Anne’s Place will finally open its doors for dinner in the Downtown Raleigh Warehouse District on Tuesday, October 16.

315 Hargett Street, new home of Aunt Anne's Place. (photo from

Aunt Anne’s Place is a fabulous American restaurant fueled by locally grown ingredients and owned by Anne Sutton, former marketing executive turned chef/owner. AAP is open for dinner, 6 days a week and hopes to take advantage of the burgeoning growth of Raleigh’s Warehouse District and the surrounding neighborhoods by hiring “neighborhoodies,” talented locals who love to cook but aren’t necessarily licensed chefs.

The menu at Aunt Anne’s Place changes monthly; consists of only 10-12 items made primarily from local seasonal items. This neighborhood joint is furnished with tables and chairs bought at auction, yard sales and/or estate sales. AAP has an open kitchen and a waiting area that feels like home complete with a sofa, stuffed armchairs, and coffee table with magazines.

According to the owner/chef, Anne Sutton, “The idea behind Aunt Anne’s Place is to truly become a part of the neighborhood by providing locals with delicious food at reasonable prices served in a comfortable setting. The Warehouse District is the perfect backdrop for this restaurant, given the tremendous growth of the area and its proximity to local government, employers and universities.”

Giving Back

Hiring “neighborhoodies” isn’t the only novel approach taken by Aunt Anne’s Place, though. Rather than get a liquor license, AAP has opted instead to secure a Brown Bagging Permit and will encourage all patrons to bring their own wine and beer, which the restaurant will happily keep chilled in their cooler. In line with her mission to support the Warehouse District neighborhood, Sutton plans to run a “Submit your Best Seasonal Recipe” promotion giving aspiring cooks a chance to have that recipe added to AAP’s menu. Sutton also hopes to encourage budding designers by offering them the opportunity to exhibit their work on the walls of the restaurant and plans to run promotions with chances to paint a mural on the outside of the restaurant or to redesign the AAP website or menu in the offing. Ideally the restaurant will continually find ways to further integrate into the neighborhood and community by giving back and lending a helping hand to its patrons. Sutton even has plans to create an annual scholarship that helps send a local kid to cooking school.

Raleigh’s Warehouse District: Neighborhood on the Rise

Aunt Anne’s Place is just one of many new establishments to open in the Warehouse District in the last three months, along with Tasty Beverage, Boylan Bridge Brewpub, and Jibarra’s new location in The Depot. With Citrix new headquarters and the new Saturday Market, things are really looking up for one of the neighborhoods in downtown Raleigh with great potential.

Raleigh Warehouse District, Aunt Anne's Place marked with blue triangle  

Go here to view AAP’s menu.

Monday: closed
Tues – Thurs 5:00 – 10:00
Fri & Sat 5:00 – 11:00
Sun 5:00 – 9:00 

Related Links

State of the Warehouse District, the Raleigh Connoisseur

About Aunt Anne’s Place

Aunt Anne’s Place is the brainchild of Anne Sutton, formerly Director of Sales and Marketing Strategy for CBS Interactive. A 1998 graduate of the Art Institute’s Culinary Institute in Fort Lauderdale, she developed her love of cooking in her mother’s kitchen in North Carolina.
Aunt Anne’s Place on Facebook

Aunt Anne’s Place on Twitter

Aunt Anne’s Place media contact: For more information on Aunt Anne's Place, contact Anne Sutton, chef/owner (919) 321-5224,

Tagged: Downtown Raleigh, Raleigh’s Warehouse District, American restaurants, locally sourced restaurants, BYOB restaurants, neighborhoodies

Sunday, September 30, 2012

Online Content Development: Aunt Anne's Place

Organization: Aunt Anne’s Place

Serving Great Food for a Reasonable Price

TBD, but ideally in an old warehouse in either downtown Raleigh or Durham


Aunt Anne’s Place is a restaurant that breaks all or most of the rules and becomes a part of the neighborhood. Open only for dinner, 6 days a week. Menu changes monthly; consists of only 10-12 items made primarily from local seasonal items. This neighborhood joint is furnished with tables and chairs bought at auction, yard sales and/or estate sales. AAP has an open kitchen and a waiting area that feels like home (sofa, stuffed armchairs, and coffee table with magazines). Maybe even has a basketball hoop outside. Rather than pay for a liquor license, AA Place would offer patrons the chance to BYOB and store in our cooler to be served by our wait staff. Would staff with neighborhood folks and would rely heavily on word of mouth advertising and social media. In an effort to support the neighborhood, we would run promotions on social media, i.e. for aspiring cooks/chefs, “Submit your Best Summer Recipe” for a chance to have it put on the menu this summer or win an internship with our chef. Another promotion idea could target budding designers by offering them the opportunity to exhibit their work on the walls of the restaurant, paint a mural on the outside of the restaurant or the chance to redesign the AAP website or menu. Ideally the restaurant would continually find ways to further integrate into the neighborhood and community by giving back and lending a helping hand to its patrons. Create an annual scholarship that helps send a local kid to cooking school. Hire neighborhoodies who love to cook but maybe aren’t licensed chefs. Offer employment benefits that most restaurants do not. Would like to have a “chef’s table” in the kitchen or near the kitchen for special events. The idea is to become part of the fabric of the neighborhood, not just another good restaurant.

Audience profile:

Primary Audience: Local Neighborhood: families, professionals after work, college students
Secondary Audience: Community at large.

The audience includes educated professionals living in North Carolina’s Research Triangle community (Raleigh, Durham, Chapel Hill), people who love food and the experience of eating out. It also includes students, faculty and staff at area colleges, and families living in the neighborhood.

Durham has been ranked as the "Foodiest Small Town in America." Nearly 40 Durham restaurants and chefs have earned reputations in high profile media sources such as Bon Appétit, Gourmet, The New York Times, and Food & Wine. With more than two dozen mobile food units and trucks, Durham also has a growing mobile food scene with everything from burgers and barbecue to sausages and sliders, relying on a mobile-savvy citizenry seeking them out through social media sites such as Twitter and Facebook.

Downtown Raleigh is home to nearly 100 restaurants as well as the Convention Center, state government offices and Progress Energy Center for Performing Arts. Also nearby are the campuses of N.C.S.U. and Meredith College. 

Website approach:

Communicate the atmosphere of the restaurant as well as its food. Design should be clean and uncluttered, often featuring large, sepia tone imagery of the restaurant interior, sumptuous close-ups of its dishes, and friendly shots and profiles of the wait and cook staff. Other features could include:

  • Menu
  • Location including map of the neighborhood and directions
  • Hours of Operation
  • Chefs Blog, featuring specials, menu changes, and other tidbits from around the neighborhood
  • Recipe of the Month, offering for download one seasonal recipe from each month’s menu
  • Possibly nutritional information about the menu
  • Contact Us
  • Frequent Diner Discount program, possibly could spearhead the creation of a partnership program among neighborhood vendors/stores geared towards easing the financial burdens on locals

What readers need to know:

This website is primarily an informational one. The most important content a viewer of the site would need to know, that should be easily accessible from the homepage:

  • Information about what kind of restaurant this is and what our mission is, including photos of the restaurant.
  • Our Menu, including photos of our sumptuous offerings.
  • Restaurant hours, open Tuesday through Sunday for dinner.
  • A seating chart.
  • Directions to the restaurant.
  • Parking Information.

Frequency of “publication”:

Minimally, it should be updated as the menu changes, monthly. Changes to hours of operation, the addition of events or new staff, posts to the chef’s blog, as well as social media components such as Facebook and Twitter necessitate ongoing updates.

The competition:

There are tons of restaurants in both potential locations competing for diners’ attention. Since I haven’t determined the price points of my menu, only that I want to keep costs down for my patrons, I can’t provide a specific list of direct competitors. With that in mind, here is a list of some key competitors in the neighborhoods I’m interested in.

Downtown Raleigh:

Second Empire
The Pit
Irregardless Cafe
Café Luna
Oxford Gastropub
Poole’s Downtown Diner
Capital Club 16

Downtown Durham:

Rue Cler
Beyu Café
L'Uva Enoteca

Restaurant websites run the spectrum from very basic to fairly deep in terms of content and approach. Most seem to offer the basics: menu, glam shots of food and possibly the restaurant, hours, map with directions and contact information. Others have social media information (links to Facebook page, twitter feed), articles they've been featured in, a reservation engine, profiles of executive chef and staff. One I found (Rue Cler) promoted a cooking class series they’re offering, awards they've won and links to other events they’re sponsoring.

Style issues:

The Associated Press Stylebook is the recommended style guide for the site. I’m not as familiar with the other style guides so it seems like the obvious choice. It is also possible that I will need to add to the framework the AP Stylebook provides.

Information challenges:

Since a key role of the Web site is to draw diners to the restaurant, it’s critical to keep the Web site fresh and current. I will likely use WordPress as the CMS (content management system) since it seems to be easy to use.

Saturday, September 22, 2012

Headlines, Sub-Heads, and Lists

Assignment 1: Find poor headlines used as hyperlinks and fix them.

Headline: Not so independent after all

Problem: A little unspecific. Even though this was posted right after the Democratic National convention, it assumes the reader knows what “independent” is referring to (in this case, independent voters). The article is talking about the fact that although there are 1.6 million unaffiliated voters in NC, there are really very few who are undecided.

Solution: Few Undecided Voters in NC

Source: The Daily Tar Heel, Sept. 3, 2012

Headline: A first half for the birds

Problem: This headline is just a little too cute and vague. The story was about the UNC football game versus the Louisville Cardinals, but the “birds” reference isn’t specific enough for someone searching for a recap of this specific game.

Solution: UNC Defense Drops the Ball versus Louisville

Source: The Daily Tar Heel, Sept. 18, 2012

Headline: R. Kelly makes Soul Train history, Usher up for 5

Problem: Up for 5 what? I had to read the article to realize that this referred to Usher being nominated for 5 Soul Train Awards. Also the story tells you that R. Kelly’s 2 nominations makes him the most nominated act in award history but doesn’t reveal what the record is/was. After doing a Google search, I found that 21 nominations is the new record set by R. Kelly.

Solution: R. Kelly Makes Soul Train Award History with 21st Nomination

Source: Yahoo News, Sept. 19, 2012

Assignment 2: Find an article that would be good for using lists.

Headline: UNC-Chapel Hill rises to 9th in federal R&D expenditures


Before paragraph:
The new ranking, based on data compiled by the National Science Foundation, was published by The Chronicle of Higher Education, a trade newspaper. The federal government financed 61 percent of the $61.2-billion that universities dedicated to research and development in fiscal 2010, the Chronicle reported.

Among national public universities, Carolina ranked fourth in federal R&D spending behind the universities of Washington (2nd overall at nearly $830 million), Michigan at Ann Arbor (3rd overall at about $748 million), and California at San Diego (7th overall at $580 million). The University of Wisconsin at Madison rounded out the top 10 at $545.18 million.

Private universities in the top 10 were Johns Hopkins (1st, $1.7 billion), University of Pennsylvania (4th, $642 million), University of Pittsburgh, main campus, (5th, $594 million), Stanford University (6th, $593 million), and Columbia University (8th, $572 million). Johns Hopkins’ total included a $1.01 billion award for an Applied Physics Laboratory. Duke was the only other N.C. university in the top 25, placing 13th at $514.08 million.

Rewrite (second and third grafs only):

Among national public universities, UNC ranked fourth in federal R&D spending behind:

  • University of Washington (2nd overall at nearly $830 million), 
  • Michigan at Ann Arbor (3rd overall at about $748 million), and  
  • California at San Diego (7th overall at $580 million). 

The University of Wisconsin at Madison rounded out the top 10 at $545.18 million.

Private universities in the top 10 included:

  • Johns Hopkins (1st, $1.7 billion), 
  • University of Pennsylvania (4th, $642 million), 
  • University of Pittsburgh, main campus, (5th, $594 million), 
  • Stanford University (6th, $593 million), and 
  • Columbia University (8th, $572 million). 

Johns Hopkins’ total included a $1.01 billion award for an Applied Physics Laboratory. Duke was the only other N.C. university in the top 25, placing 13th at $514.08 million.

Assignment 3: Rewrite your headline for your week 2 writing sample.

Family Roots Run Deep in Goldsboro, NC

Assignment 4: Write three different headlines for story fragment.

Eight words: Knee Injury Not the End for Yankees’ Rivera

Six words: Rivera Promises Return to Yankees’ Lineup

Six for head, eight for subhead: Yankees’ Rivera vows, ‘I’m coming back’: Pitcher says knee injury won’t force his retirement